24/7 in Love is a 2012 Filipino romantic comedy film directed by John D. Lazatin, Mae Czarina Cruz, Frasco Santos Mortiz and Dado Lumibao from Star Cinema. The film was released nationwide on November 21, 2012. The film is a romance anthology in which several characters are involved in various crazy antics for love’s sake. The ensemble cast is composed of selected Star Magic's talents to celebrate the agency's 20th year anniversary.
Jane (Kathryn Bernardo), a die-hard fan, wants to win tickets to Billy Fernandez's (Daniel Padilla) concert. To do this she must answer the question, "What would you do if it was the end of the world?" In search for this answer she meets different people with different love stories: a 40-year old virgin named Virgie (Pokwang) who meets a gigolo named Charles (Sam Milby); a hopeless romantic secretary, Barbara (Maja Salvador) who is helping her boss, Ken (Diether Ocampo) with "personal issues"; Verna (Angelica Panganiban) who falls in love with a waiter named Elvis (John Lloyd Cruz) in Vietnam; Belle (Bea Alonzo) who is in love with her gay best-friend, Butch (Zanjoe Marudo), an active-executive; Jomar (Zaijan Jaranilla) who is trying to court Ayie (Xyriel Manabat) with the help of a 35 year old mentally-challenged man named Pipoy (Piolo Pascual); Patty (Kim Chiu) who traces her first love, Alvin (Gerald Anderson) to become a model for her company.